The coronavirus pandemic (COVID-19) has caused most of the economy to come to a grinding halt. It is a scary time for many people and the fear of losing their job on top of it can be too much to take. In past pandemics, even the most recent in history, the closing of businesses would completely decimate the economy. While times are challenging, there is at least one thing we can be thankful for – the internet. The internet has not only allowed us to stay globally connected but it is also an invaluable asset for keeping your business afloat. Even businesses who haven’t been as invested in online development, suddenly have a vested interest. For this reason, we’re going to take a look at 5 digital marketing trends to focus on during the COVID-19 pandemic.
Digital Marketing Trends to Focus On
While sales are down right now across the country, it’s primarily affecting brick and mortar stores. There are still many online businesses that are not only surviving, but they’re thriving. Since people are staying at home to do their shopping, they have turned to online businesses to not only get what they need but also to kill time. To take advantage of this boom in online shopping, take a look at the top 5 digital marketing trends to focus on during the COVID-19 pandemic below.
Digital Marketing Trends
- Social Media + eCommerce
One of the most popular trends right now in digital marketing is the combination of social media and eCommerce or social commerce. This trend combines the popularity of social media like Facebook or Instagram and the effectiveness of shoppable stories and posts. These posts are used to boost call-to-actions (CTAs) to eCommerce websites.
- Artificial Reality (AR) and Virtual Reality (VR)
While still on the rise, artificial reality (AR) and virtual reality (VR) have shown they are here to stay. Now is the best time to start investing in it and preparing for future innovation. Interactive content is becoming more important to consumers which we’ll talk more about below.
- Connecting with Your Customers
Connecting with your customers is a timeless piece of advice since it never gets old. Customers, especially during the COVID-19 pandemic, want to feel appreciated, valued, and connected with. This can be done by answering comments, replying to emails and messages, and delivering high-quality customer service.
- Interactive Content
Interactive content isn’t anything new but with advancements in technology, it has seen a resurgence. AR and VR are storming their way into the digital marketing arena. Along with these, customers will expect to see 360-degree videos, polls, surveys, and quizzes. Your customers want to interact with you and your products and you should encourage it!
- Search Engine Optimization (SEO)
Speaking of things that never get old, search engine optimization (SEO) is one of them. While SEO continues to evolve to match the algorithms of Google and other search engines, the main advice has remained the same. Provide high-quality, unique, and engaging content. These are the types of pages search engines want at the top of their lists.
Who is your Digital Marketing Agency?
Who is your current digital marketing agency? Do you have one or are you attempting to navigate the digital sales world alone? While there’s nothing wrong with educating yourself and using the best digital marketing tactics, a digital marketing agency can help take the guesswork out of it. At MKTDIRECTOR, we know the industry inside and out. We can assist you in pushing your business to the top where it belongs. We can help you get out there in front of the masses and be seen. Then we can show how to turn those views into sales. Are you ready for success? Contact us now to get started. MKTDIRECTOR has been featured as one of the Top Digital Marketing Companies in 2020 and also here.