The New BMW Logo Was a Bad Decision
The evolution of the BMW car manufacturer’s logo. Our opinion on the impact of its new logo on its brand image.
Branding management: learn how the market perceives your brand. We will explain how to plan and convey how you want your brand to be perceived in order to achieve your business goals. All articles about branding in MKTDIRECTOR.
The evolution of the BMW car manufacturer’s logo. Our opinion on the impact of its new logo on its brand image.