3 Pay-Per-Click Advertising Strategies That Work

| Reading time: 2 min.

There are more than 1000 (PPC) Pay-Per-Click advertising agencies delivering the high-dollar, high-volume traffic which matters most to digital-age businesses. As you probably know, seeking their expertise is increasingly becoming a necessity for any business that needs to stay ahead of the competition.

What exactly is Pay-Per-Click advertising?

Pay-Per-Click advertising, also known as PPC Marketing, Paid Search Marketing, or Search Engine Marketing is an effective method that businesses use to establish their brand online. Advertisers here simply just create a personalized Search Engine or Social Media ad and then pay a pre-planned fee whenever someone clicks on it.

Why use Pay-per-click advertising?

https://twitter.com/To benefit from Pay-Per-Click strategies, you must bid for certain keywords searches on search engines such as Bing, Google, and social media platforms such as Facebook, Twitter, & Instagram. When a social media or internet user searches for these keywords, your ad appears alongside the results, hopefully drawing him/her to your site or a landing page.

Why pay for traffic when you can just sit down and trust your business to grow a reputation for itself? Well, pay-per-click strategies complement the organic traffic you are already experiencing. This is especially useful to small businesses with little or no presence online.

Common pay-per-click advertising strategies that work

These pay-per-click strategies will ensure that you pay for clicks that lead to conversions:

1. Branded Campaigns

This is the most common type of pay-per-click advertising strategy which involves bidding for branded keywords. Your company usually pops up in the results whenever someone searches for keywords relevant to your brand name, mostly in terms of spelling. In essence, this type of campaign helps a person who could already be looking for your company or the products/services you offer to find you more easily. It is most ideal when you don’t already rank in the top 5 results of unpaid-for organic search results.

2. Offer Campaign

This type of strategy typically features a specific offer directly relevant to your keywords, products, services, and all other parameters relevant to your business. It is most ideal for people looking for solid, long-term results but as a downturn, it takes a longer time to see tangible results compared to other strategies.

3. Remarketing Campaigns

Have you ever searched for a product and then somehow, the same product later magically reappears as an ad when you visit a different site? You guessed right! That was as a result of PPC Marketing. Remarketing campaigns instantly record your web activity and then later use this info to generate ads based on this activity. This type of marketing campaign targets the customer who did not like the deal on the first tagging site, which means that they will most probably click on your ad if it promises them a better deal.


The importance of implementing a Pay-per-click advertising model in your inbound marketing strategy cannot be overlooked. You surrender potential customers to your competitors by ignoring PPC marketing. Do you want to get started today but don’t know how? We can help you out!