Are you looking for the best thanksgiving marketing ideas? If yes, you are in the right place. Thanksgiving is all about a happy mood, family get-together, good food, helping friends, and being thankful.
Although the holiday season is prime shopping time for people, you can benefit from thanksgiving marketing ideas. The reason is that November is the best time to raise your business visibility, acquire new customers, and increase sales.
Research shows that around 40% of all holiday sales are in November, the month in which people in the U.S celebrate Thanksgiving Day. Because it is a special time for many people, your company can benefit from the 10 best Thanksgiving marketing ideas given below.
Create Seasonal Content
Marketing experts recommend creating seasonal content for your customers to evoke good feelings. Create graphics-rich content and share it on social media sites like Facebook, Instagram, and Pinterest to value your potential clients and promote your products.
Canva is one of the best tools to create graphics and color themes. You can use the content every year to save time and money. Make sure your content is specific with thanksgiving so that it helps connect your business with your customers.
The trick is to ensure posting at the right time when the event is on the mind of your customers. Posting your content too early or too late won’t do anything good for your business. You must know how to put your finger on the pulse of customers
Send a Short Heartfelt Message
Thanksgiving Day is a perfect time to show gratitude to your customers. That’s why you should craft a strong and persuasive message and send it to your customers via email. Don’t forget to say thank you, whether you are sending a message to your staff or customers. You can also share your appreciation and gratitude in a quick Facebook or Twitter post. Some examples of short messages are:
- Thank you so much for supporting our company. We will continue to serve you in the best way.
- We are very thankful to all our customers for being a part of our beautiful journey this year.
- Thanksgiving is the day of sharing gratitude for what you are thankful for – and our clients are on the top of the list.
- On this Thanksgiving Day, we say thank you from the core of our hearts to all of our customers in the U.S.
Update Your Social Media Profiles
PicMonkey and Canva are affordable graphic design sites, which makes it easy for you to update your social media profiles. For instance, you can find a wide range of templates on Canva and use them to quickly create beautiful Thanksgiving profile pictures, cover photos, and special messages.
Update your cover photos and profile pictures with items like turkeys, pumpkins, leaves, etc. You can add a few fall colors to perfectly showcase your brand on social media. You can likewise your company’s logo for the season to grab the attention of your customers and make them check out your new products.
Host an Event
Hosting a digital event, like a webinar or live stream on social media is a great way to grab the attention of your audience at Thanksgiving. Although hosting a community even is an amazing marketing tool, combining it with live streaming can boost your sales in no time.
You can also host a charity fundraiser for orphans and homeless people. Don’t forget to combine your fundraiser with a “Go Fund Me” campaign. Make sure the charity event showcases your business and complements it. If you have a clothing shop, it is a great idea to give a few shirts and jackets to homeless people. Record a video of the event and share it on social media with your potential clients.
Offer Discounts on your Products
Offering a great discount on your products can help you analyze buyer behavior and measure customer data. It helps you upsell on purchases your customers have made in the past.
You can thank them for buying your products religiously. It is an incredible thanksgiving marketing idea to give your customer a break by offering a special discount rate. Not only can you attract more potential customers, but you can also increase your return on investment (ROI).
Give Free Gifts to Your Customers
Research shows that customers love gifts more than promotional offers or discounts. No matter if you are selling in a physical store or online, giving gifts to your customers is one of the best Thanksgiving Marketing ideas to strengthen bonds with them.
For instance, if your customers are devotedly purchasing your skincare products, you can gift them a moisturizer, lip balm, or shampoo as a thank you. Make sure you send your customers a beautiful message that they have earned a gift and why they deserve it.
Launch an Early Black Friday Sale Event
An early sale event is another best thanksgiving marketing idea to promote your products and services. So, launch an early Black Friday sale event to help your customers shop early at discounted rates. You can offer daily deals, mystery offers, limited-time offers, flash sales, clearance sales, subscriber specials, and buy one get one offer.
Invite a Celebrity
Inviting a celebrity to your shop or having a live session on Instagram is an excellent thanksgiving marketing idea for your business. A celebrity saying “thank you” on behalf of your company will increase your social media views, likes, and shares, which can improve your online presence. Give your audience a chance to interact with their favorite celebrity to raise the bar high and add a “wow” effect to your event.
Make a Video
Research shows that visual content is a great way to interact with your potential customers and engage them. Make a great video that evokes a positive emotional response and tells your customers that you value, care, and serve them with gratitude. Hire a professional to create an outstanding video that perfectly showcases your products and services along with a thanksgiving message that touches the heart of your customer.
Create a Gift Guide
Undoubtedly, thanksgiving is the time when people gift each other to express their gratitude. Many people find it difficult to choose the right gift for their loved ones, including family members, friends, and relatives. You can take advantage of this by creating a comprehensive article or blog post that gives gift-choosing ideas to people.
Make sure you write an attractive post with realistic ideas and don’t forget to add graphics, videos, and animation in your post to make it a little engaging. So much so, post the article on your website and share it on social media 1-2 weeks before Thanksgiving so that it can attract more organic traffic to your site.
Thanksgiving is an exciting holiday for all types of businesses. It is an excellent opportunity to improve your online presence and reach more potential customers. Although there are hundreds of thanksgiving marketing ideas, you can use the aforementioned tips and tricks to increase your visibility, drive organic traffic, and boost your sales.
Here at MKTDIRECTOR, we help businesses with their Marketing Action Plans and Promotions, from the creative stage to the execution, turn-key projects. Contact us for more information.