There are a plethora of hidden gems in the world of marketing. These are often right in front of us, we just tend to ignore them because we think we cannot benefit from them. One of these hidden gems is SMS or Text Marketing. The words sound a little high-tech, but that is not the case. Text Marketing is a crucial element in getting the word out about your business and communicating and keeping updated your customer. Despite the presence of different social media platforms and messaging apps, the majority of consumers still use texting or SMS every day.
What is SMS or texting?
Short Message Service, or SMS, is another term used for texting. This is a form of communication wherein electronic messages composed of letters and numeric characters are sent between two or more mobile users. Texts can also be sent through other devices such as laptops, tablets, and desktop computers.
What are the benefits?
Text marketing is a marketing action where companies deliver promotions and advertisements through text. This marketing strategy is just as important as brochures and social media campaigns. It is a suitable strategy for businesses that want to reach a huge number of their customers. As you read on, you will see the benefits of text marketing:
Higher Open Rate Compared to Emails
Unlike emails, texts have a higher chance of being opened when received by customers. This open rate is higher compared to other marketing and advertising options. Emails easily get lost in spam folders and fliers are just thrown away when handed out at the mall. Texting, on the other hand, remains relevant and popular despite the countless advancements in technology. This is the reason why text messages are difficult to ignore.
A wider reach
Text marketing widens the customer demographic because almost every single person on the planet owns a mobile phone. Adding this as a marketing strategy is a sure-fire way to make sure that all ads are received by everyone. Moreover, exposing your business to your customers through text marketing makes you a part of their everyday.
Unlike other marketing strategies, it does not cost an arm and a leg to send a text message. Sending text messages to a lot of people won’t cost much either, especially now that there are online platforms that can be used for this purpose. This makes it an ideal marketing strategy for businesses that are just starting.
Text marketing also makes things simple for both business owners and their customers. There are no technical skills required, and a lot of time is saved when it comes to creating a call to action, titles, and engaging content. On top of that, if you like the results that you get from text marketing, you can also integrate it with other marketing strategies to get better results. Take note, you need to be mindful when sending these messages. Avoid sending them out before 9 AM and after 9 PM.